The resort had fallen on hard times as bookings, attendance and footfall had drastically reduced. They simply wanted help with brand visibility and patronage.
A compelling 8 week social media influencer campaign dubbed #MySogakopeExperience . We carefully selected influencers who would appeal to the audience the hotel sought for, paired them with photographers who also had an audience and every week for 8 weeks went on a trip to the resort capturing content and sharing on the go.
Over 6000 new social media followers across all the resorts platforms. The hotel witnessed a 150% increase in enquiries and had a sudden rise in reservations and bookings. By the end of the campaign the hotel was fully booked for 4 months.
