Brandmeister

Sogakope Beach Resort

Task

The resort had fallen on hard times as bookings, attendance and footfall had drastically reduced. They simply wanted help with brand visibility and patronage.

The Solution

A compelling 8 week social media influencer campaign dubbed #MySogakopeExperience . We carefully selected influencers who would appeal to the audience the hotel sought for, paired them with photographers who also had an audience and every week for 8 weeks went on a trip to the resort capturing content and sharing on the go.

Results

Over 6000 new social media followers across all the resorts platforms. The hotel witnessed a 150% increase in enquiries and had a sudden rise in reservations and bookings. By the end of the campaign the hotel was fully booked for 4 months.