Brandmeister

Livewyred

Challenge

Although there had been many musical shows and concerts in Accra, nothing placed the focus on purely LIVE African music for rising artists. LIVE music had been reserved for the already excelled artists and legends. There was a dying interest and a gap to fill.

The Solution

A LIVE musical show which has a majority of Ghanaian rising artists and one rising artist from another African country sharing one stage. We called it LIVEWYRED.

Results

Two successful events with over 4000 in attendance for each. The first one featured Nigerian superstar TENI THE ENTERTAINER paired with JOEY B, and the second had REMA paired with DARKOVIBES. It attracted sponsorship from MTN and other large multinational brands.