Execution

First developed our Bond and Connect Kit which was a wooden crate that had all the essentials of the Jameson whisky brand. A branded silver cask, t-shirts, a branded cup and most importantly a large bottle of Jameson whisky. Second, we delivered these crates to selected social media influencers and documented the entire process. We then amplified this process using creatives, video, motion graphics and created conversations using the influencers to share how you could bond and connect with loved ones over a bottle of Jameson. Lastly this was a lead up to a main event dubbed Jameson Connects, and we tied app downloads and Jameson purchases to receiving tickets.