Brandmeister

Task

In 2017 our clients came to us with the interest in opening up a bar in Accra. Armed with inspiration, a budget and a dream, they needed help with setting up a bar that will be on not just the lips of everyone, but the hearts of all Ghanaians.

The Solution

We provided a 3 step strategy approach broken down into what we called the Appeal ,Attract and Acquire phases. Each phase had an objective from creating awareness of the Bloom bar brand , driving appeal and acquiring long term guests.
We brought it to life with the #DontBeAlateBloomer campaign which kicked off what will be one of the most successful nightlife experiences in Accra. We went on for 3 years running multiple exciting marketing campaigns, launching events, new offerings and sustaining the appeal for the Bloom bar brand.

Results

Over 50,000 organic following on social media. Multiple awards. Local/global publications, blog features, and an average weekly footfall of 1800 guests consistently for 3 years and still counting. Bloom bar has also influenced the nightlife scene in Ghana with many bars taking inspiration from the brand. Also it’s influenced consumer leisure and spending behavior positively.